EconSM: economics of social media

The second Economics of Social Media (EconSM) full-day conference will be held on April 29th at the Skirball Center in Los Angeles. This year the conversation which began at EconSm ‘07 by investigating the evolving economics of social media, looking at the survivors and up-and-comers, and at how deals and business models are being affected by enabling technologies and the creative process will be advanced.

The preliminary program draft is posted here. Some of the speakers confirmed include:

» Jeff Weiner, EVP, Yahoo
» Frank Cooper, VP-Marketing, Pepsi-Cola North America
» Jeff Price, President, SI Digital
» Geoff Yang, Founding Partner, Redpoint Ventures
» Michael Hirshland, General Partner, Polaris Venture Partners
» Betsy Morgan, CEO, The Huffington Post
» Keith Richman, CEO, Break.com
» Gordon Paddison, EVP Marketing, New Line Cinema


[text extracted from the event's website]