Nokia Launches Global Mobile Ad Network

Nokia’s transformation from mere handset manufacturer continues. It announced the launch today of its global mobile advertising network, Nokia (NYSE: NOK) Media Network, which includes over 70 top tier publishers and operators as well as all of the handset manufacturers media properties. Nokia has signed on AccuWeather, Discovery, Hearst, Reuters (NSDQ: RTRSY), and Sprint (NYSE: S) among others and claims that its network—which has a potential consumer reach of some 100 million customers, is already yielding click-through rates averaging 10 percent in certain channels. It also provides a “turn-key service” for advertisers to create mobile campaigns, and has already done so for Paramount and BMW.

Nokia acquired mobile ad firm Enpocket in October 2007. It uses the firm’s analytics technology to optimize campaigns, fine tune conversions and measure the effectiveness of campaigns across the network. The Finnish handset giant has expanded its account management and media sales teams to include 17 offices worldwide, including Beijing, London, Los Angeles, Mumbai, Munich, New York, Paris, Singapore and Shanghai (release).

[Text pasted from http://www.moconews.net]